What is The Impact of Walmart on the Retail Industries and Consumers after Acquiring Flipkart?

iWeb Scraping Services
4 min readNov 25, 2021


The Indian e-commerce scene underwent a huge change earlier this week, thanks to purchase involving one of the top companies in the Indian e-commerce market and the country’s largest retailer.

On the 10th of May, almost everyone in many fields of interest was talking about the world’s largest e-commerce deal. Walmart Inc. has successfully closed a 20-month dialogue by purchasing a 77 % in Flipkart for $16 billion. This is also the greatest buyout for the US-based corporation, with a share price of over $20 billion and a valuation of over $20 billion. Walmart has put aside $2 billion for new investment as part of the deal.

The goal is to compete with Amazon’s global development, with Flipkart valued at $22 billion. While the rest of the world is buzzing about this commercial agreement, consider what it implies for the firms involved, the retail industry, and, most significantly, the users.

Walmart Acquires Flipkart: What Does This Mean for Retail Giants?

Walmart acquiring Flipkart is not just a move but will not only set Amazon and Walmart against each other but also will also ensure one of the company’s founders quit completely. Walmart has made the purchase. Flipkart is a move that will not only set Amazon and Walmart against each other, but will also see one of the company’s founders quit completely. The co-founder, Sachin Bansal, will exit the company, while Binny Bansal will remain an investor. Having said that, the Flipkart and Walmart brands will stay separate.

Walmart’s market picture was less pleasant, with its stock plunging 4% to $240 billion due to a $10 billion market value loss. Now, competitor Amazon’s market capitalization has increased by 0.3 percent to $779 billion. Following the business merger, Walmart will be able to take advantage of Flipkart’s experience and reach out to a larger customer base. Walmart may now expect to break free from the restraints it has encountered in the Indian industry for the past 11 years and thrive.

Together, the two companies can help to foster entrepreneurial work ethics, resulting in an exciting pattern for the business. Walmart CEO Doug McMillon indicated an interest in understanding how to develop a platform, innovate, and develop better service and payment methods. Flipkart will gain from Walmart’s omnichannel capabilities, sourcing, and supply chain management in exchange.

Binny Bansal, investment company Tiger Global, Chinese Internet powerhouse Tencent, and Microsoft Corp. would hold the remaining 23 percent share in Flipkart. Flipkart and Walmart have also stated that they intend to bring in other investors. One of the firms that might invest $1–2 billion in the startup is Alphabet.

How Will Industry React to This?

A few industry analysts have taken issue with the acquisition, claiming that they anticipated a local company to ramp up becoming an e-commerce giant capable of withstanding the super competitive market. Given the financial requirements and the lack of cash in Indian markets, as well as regulatory independence, this appeared to become the next alternative for Flipkart.

This transaction will not only assist Walmart to expand its core audience and strengthen its technology capabilities, but it will also bring us back to Amazon in this regard. The room for smaller competitors in the business will diminish as a result of this competition between an invigorated Flipkart, Walmart, and Amazon, as it is now envisaged that prices, quality of goods, delivery services, and payment choices would all be very competitive.

This takeover will not only increase competitiveness in the retail industry, but it will also provide job possibilities. Agriculture and infrastructure are two economic areas that will gain greatly from the fight between Flipkart and Amazon. Not only will farmers benefit from increased demand for goods, but this scenario will also improve the overall quality of customer goods.

This economic gain will be accompanied by the demand for space-based technical innovation. More advancements in delivery methods, financial services, and even software and the website design are possible. This will encourage competitors to raise their game as well, resulting in a better overall client experience.

What Changes are Required for Customers?

Walmart, the American powerhouse, will offer a wider choice of products to Indian shoppers. Amazon is certain to strike back with very competitive pricing ranges with reduced costs and a larger number of things to sell. When you combine this with a greater selection of services that a typical Indian e-retail client would receive, the customer base is set to benefit from the entire business agreement.

Flipkart’s main innovation, the cash on delivery mechanism, was highly accepted by Indian consumers and compelled other retailers to follow suit. The partnership between the two domain specialists will bring a similar array of new services to the table, ensuring a seamless and efficient customer experience.

While the benefits of the backend synergies will continue to take overall shape for both Walmart and Flipkart, the acquisition is expected to slow Amazon’s expansion and increase competition for other firms in the immediate term.

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